If you face a problem, one way to look for a solution may be to ask people from different fields. A lot of time a solution doesn’t present itself because the knowledge you have in a specific field also acts as a boundary for your imagination.
Before I continue talking about the subject itself, let me start with a story.
Many people have commented on the ‘Liquid’ shelf system my very good friend Sascha Ulber designed, in spring 2003. As trivial as it looks, the way it was conceptualized and most things about it were about five years ahead of the curve then.